{"id":9973,"date":"2020-10-28T13:00:08","date_gmt":"2020-10-28T05:00:08","guid":{"rendered":"https:\/\/www.rakansarawak.com\/v3\/?p=9973"},"modified":"2020-11-19T15:52:54","modified_gmt":"2020-11-19T07:52:54","slug":"penulisan-iklan-kemahiran-penting-pemasaran-melalui-media-sosial","status":"publish","type":"post","link":"https:\/\/www2.rakansarawak.com\/?p=9973","title":{"rendered":"Penulisan Iklan: Kemahiran Penting Pemasaran Melalui Media Sosial"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"464\" src=\"https:\/\/www.rakansarawak.com\/v3\/wp-content\/uploads\/2020\/10\/art-572-01.jpeg\" alt=\"\" class=\"wp-image-9975\" srcset=\"https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01.jpeg 770w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-600x362.jpeg 600w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-300x181.jpeg 300w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-768x463.jpeg 768w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-150x90.jpeg 150w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-696x419.jpeg 696w, https:\/\/www2.rakansarawak.com\/wp-content\/uploads\/2020\/10\/art-572-01-697x420.jpeg 697w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Penulisan iklan atau (<em>copywriting<\/em>) di laman media sosial merupakan salah satu kemahiran penting dan paling berharga yang harus dimiliki oleh pengurus media sosial.<\/p>\n\n\n\n<p>Penulisan yang baik akan menarik perhatian pelanggan seterusnya memudahkan perhubungan dan ikatan dengan pelanggan.<\/p>\n\n\n\n<p>Tarikan dalam penulisan iklan yang berkesan akan mendorong pelanggan untuk menikmati kandungan yang dikongsikan, setserusnya membawa mereka ke halaman arahan atau laman web anda.<\/p>\n\n\n\n<p>Dalam dunia media sosial yang terdedah dengan gangguan (<em>disruption<\/em>), kemahiran menulis iklan yang hebat lebih adalah berharga daripada sudut pemasaran umum.<\/p>\n\n\n\n<p>Sebagai contoh, Twitter menghadkan kandungan pada 140 patah perkataan. Walau bagaimanapaun, data menunjukkan, cicipan pendek dan ringkas dengan 70 hingga 100 perkataan mempunyai kadar penglibatan atau tarikan tertinggi.<\/p>\n\n\n\n<p>Begitu juga dengan Facebook, iaitu penulisan dengan 40 pata perkataan menerima kadar penglibatan 86% lebih tinggi daripada catatan yang lebih panjang dan terperinci.<\/p>\n\n\n\n<p>Kemahiran meringkaskan mesej tetapi jelas dan menarik tetapi berkesan dan signifikan untuk menarik perhatian umum adalah kemahiran yang berharga dan harus dikuasai oleh pengurus media sosial.<\/p>\n\n\n\n<p>Memiliki kemahiran ini akan memberikan pulangan pelaburan dan keuntungan kepada organisasi anda mahupun diri anda daripada strategi pemasaran melalui media sosial.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_da7dd7f068836' class='yasr-visitor-votes'><div class=\"yasr-custom-text-vv-before yasr-custom-text-vv-before-9973\">Click to rate this post!<\/div><div id='yasr-vv-second-row-container-da7dd7f068836'\r\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-da7dd7f068836'\r\n                                      class='yasr-rater-stars-vv'\r\n                                      data-rater-postid='9973'\r\n                                      data-rating='0'\r\n                                      data-rater-starsize='16'\r\n                                      data-rater-readonly='true'\r\n                                      data-rater-nonce='6d77369fc6'\r\n                                      data-issingular='false'\r\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-da7dd7f068836\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\"\r\n                                   class=\"yasr-dashicons-visitor-stats\"\r\n                                   data-postid=\"9973\"\r\n                                   id=\"yasr-stats-dashicon-da7dd7f068836\">\r\n                                   <path d=\"M18 18v-16h-4v16h4zM12 18v-11h-4v11h4zM6 18v-8h-4v8h4z\"><\/path>\r\n                               <\/svg><span id=\"yasr-vv-text-container-da7dd7f068836\" class=\"yasr-vv-text-container\">[Total: <span id=\"yasr-vv-votes-number-container-da7dd7f068836\">0<\/span>  Average: <span id=\"yasr-vv-average-container-da7dd7f068836\">0<\/span>]<\/span><\/div><div id='yasr-vv-loader-da7dd7f068836' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-da7dd7f068836' class='yasr-vv-bottom-container'><div class='yasr-small-block-bold'><span class='yasr-visitor-votes-must-sign-in'>You must sign in to vote<\/span><\/div><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>Penulisan iklan atau (copywriting) di laman media sosial merupakan salah satu kemahiran penting dan paling berharga yang harus dimiliki oleh pengurus media sosial. Penulisan yang baik akan menarik perhatian pelanggan seterusnya memudahkan perhubungan dan ikatan dengan pelanggan. Tarikan dalam penulisan iklan yang berkesan akan mendorong pelanggan untuk menikmati kandungan yang dikongsikan, setserusnya membawa mereka ke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[27,2582,36],"tags":[2797],"class_list":{"0":"post-9973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rakan-lensa","8":"category-news-and-events","9":"category-general-info","10":"tag-kemahiran-media-sosial"},"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":true,"span_bottom":"<div class='yasr-small-block-bold'><span class='yasr-visitor-votes-must-sign-in'>You must sign in to vote<\/span><\/div>"},"number_of_votes":0,"sum_votes":0},"publishpress_future_action":{"enabled":false,"date":"2026-05-23 10:39:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/posts\/9973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9973"}],"version-history":[{"count":0,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/posts\/9973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=\/wp\/v2\/media\/9975"}],"wp:attachment":[{"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.rakansarawak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}